CHILDREN’S WEAR AND HOME TEXTILES ONLINE SHOP

#case
Ukraine
Main features
  • Wide product range;
  • Taking orders on the website only;
  • A low activity level at the start;
  • No possibility to add a link to each post;

Advertising campaigns were launched May 2018

Website: berni.com.ua

# Problems

Attract more followers in social networks Facebook and Instagram. Increase conversions from social networks.

# Solutions

First of all, we identified the target audience of the children’s clothing shop, developed the content strategy and content plan for both Facebook and Instagram. The elaborated strategy allowed us to have scheduled posts automatically published through Later service. We also created a cohesive Instagram feed.

Multiple links were added to Instagram posts with Linkin.bio. to direct users to the right products and pages on the website. We also started publishing Instagram story links which hadn’t been done previously on the account.

Giveaways were done on a regular basis to increase engagement and audience loyalty. Bedding sets giveaway posts got more than 4000 comments within 5-6 days.

We also worked with mummy influencers whose engagement rates (a metric that measures the level of engagement that a piece of created content is receiving from an audience) weren’t lower than 4-5 %. @tanyaprentkovych (289K followers), @n.stadnyk (305K followers) and @mila_baraeva (158K followers ) reviewed the products. This increased Instagram engagement and the number of Instagram followers. For example, on the day when @n.stadnyk posted stories about @berni.ua the number of profile visits increased three times from 2K to 6K.

Publishing the screenshots of the clients’ reviews and photos increased customer loyalty.

Tools

Instagram stories

Facebook

Later

Influencers

linkin.bio

Read more
Results
  • More than

    15000Instagram followers increase for 4 months

  • More than

    12000Facebook followers increase for 4 months

  • More than

    7,5%Conversions from social networks increase

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